Tag Archives: motivation

Week 3: The “One Thing” and it’s Not Bragging

Welcome back to Week 3 of “The One Thing You can do to Raise Enrollment,” a six week “how-to” series.

Study after study has produced empirical evidence to support the fact that reputation is the most important factor influencing people’s college and class choices.

“Without a strong reputation, colleges are unable to attract the resources necessary to build an effective educational environment. Institutional reputation attracts everything from the best professors and research talent to philanthropic donations and star students. Everyone wants to be a part of a winning team, and in education, that means investing in the best academic brand,” writes Joseph Torrillo, vice president of Reputation Management.

As employees, we cannot sit back and passively place our hope in the power of the marketing department alone to define and manage our institutions’ reputations. Why? Because no amount of marketing can trump a personal experience with a brand.

I love this definition: Brand equity “is the intangible asset of added value or goodwill that results from the favorable image, impressions of differentiation, and/or the strength of consumer attachment to a company name,” writes Michael Belch and George Belch in their book,  Advertising and Promotion: An Integrated Marketing Communications Perspective. (if this were a paper, the attribution would read, (Belch and Belch p. 56) …go ahead, makes me giggle a little, too.)

When a student has a good experience with a GCC employee, a curious thing happens: The student does not say, “I love that GCC employee named Lupe.” No, the student says, “I love GCC.” A single good experience with a single employee packs a powerful boost to GCC’s overall reputation. Suddenly someone is singing praises of GCC to their friends, family, and strangers on social media.

However, experience is a double edged sword. When a student has a bad experience with a GCC employee, it’s not the employee they heap coals upon, it’s the overall institution.

Last week you spent some time writing a few statements that speak to your personal humanity.

This week your task is to… take a deep breath…
list your achievements.The purpose of this task is to make public any information that enables students to make an informed decision to choose you.

“If we are to achieve results never before accomplished, we must expect to employ methods never before attempted.” – Francis Bacon

The simple act of listing your areas of expertise and accomplishments in your Employee Biography page serves to significantly elevate GCC’s reputation on a local, national, and international scale.

It’s not bragging.  You ARE the secret sauce in GCC’s reputation! You have a history of proud moments, achievements and accomplishments that needs to come up in a google search.

A bio page with secret sauce includes naming your areas of expertise, credentials, a personal quote, and some information that reveals your humanity and proudest moments.

Here is an example:

Name: John Doe
Credentials: AAS, M.A.Ed, Ph.D.
Areas of Expertise: Experiential Learning; Community Partnerships

Personal Quote:  “I got my Doctorate at Yale, but I identify more with the students who come to GCC.”

Bio: Example 1: Four generations of my family have come to GCC to get their first college degree. Ask me why…
Example 2: If it were not for my 9th grade math teacher, I would not be where I am today. He never gave up on me. I want to inspire my students the way he inspired me, and see what can be achieved.
Example 3: I was the first person in my family to go to college, and I was excited and scared at the same time.
Example 4: My proudest moment was when…
Bulleted lists might include: education, awards, specialized training, published research/articles/books, grant funded projects, committees, pro bono work, volunteerism, boards served, etc.

Teach others how and what to think about you, and it forms a reputation in their minds for GCC as well. Take this time detail what you offer – leave no doubt in the reader’s mind that not only are you are a devoted educator, but you are a nice person to boot.

Reputation wields compelling, persuasive, influential power.

Your homework this week: Begin listing the ingredients that make up your particular secret sauce. These may include your personal areas of expertise and scope of services, awards, thesis topic/description, published works, patents, specialized training, published news about you, your motivation, what inspires you, the thing(s) you love most about what you do, and…

…(at least) one thing you want to be remembered for should you drop dead tomorrow. 

It’s Presidents’ Day weekend, established in 1885 to honor George Washington and Abraham Lincoln whose reputations for honesty and integrity still inspire us today.

This weekend, carve out some time to work on defining YOUR enduring reputation. Then come back for Week 4. The “One Thing,” and How to Influence Assumptions

Recovering Assessment Hater

 

download.jpg

“Boring, lame, inconvenient, and unnecessary.” If you would have asked me several years ago my thoughts on assessment, this would have been my response when I was adjunct faculty. I abhorred assessment because I didn’t get it, but I didn’t get it because I was not educated in it. I had a resistance to it, and my resistance was rooted in my insecurities and my ignorance in the area.

download-1

When it was that time of year for the assessment reports, I thought to myself WHY!!???, and I submitted my assessment reports, gritting my teeth, just wanting to get them over with, and out of my face.

download-2.jpg

     It’s really hard for me to admit that I knew nothing about assessment when I started teaching as an adjunct. When I say I knew nothing, I knew NOTHING. I didn’t even know that the exams I had in my course were actually a form of assessment, that was how bad it was. When I started teaching part time, my knowledge of assessment was not a requirement. I met the qualifications on paper, I was handed a book and a syllabus, and off I went.

When I was hired as residential faculty I knew a little more. I had previous experience as a curriculum developer and I knew that I wanted to do better and I wanted to change my negative attitude. I had to be honest with myself by raising my hand and saying “My name is Tenisha Baca and there’s a lot about assessment that I still don’t know, but feel like I should know.” I knew that the only way to remedy my negative attitude towards it was to commit to taking the time to properly learn what it is, how it works, and why it’s important. So, I signed up for the assessment seminar at the Center for Teaching Learning and Engagement (CTLE), and my mind opened up to a whole new world of amazing in the following ways:

  1. Assessment is really not that big, bad, or scary. It’s simple and informative.
  2. I can do this, I can do a better job, and the CTLE can help me.
  3. If I’m all about student success, I need to do it and take it more seriously for the benefit of the student’s learning experience.

I applied it and I’m happy that I did. I have seen an improvement in my student’s exam scores, I revised the curricular areas where my students were struggling, and I have criteria that is clearer and grading that is more consistent. The commitment to assessment had a significant impact in my courses.

If you were like me several years ago, I encourage you to give assessment a chance and really look at the potential and the possibilities behind it. I see the value in assessment because of the improvements I have seen, not only in my students, but myself. Assessment is needed and our decision to take it on and do it right, or do it half way, or not at all, can make a huge difference in student success in the classroom.

See me. See You. See Possibility.


My cultural reflection/inspirational story is connected to Dr. Velvie Green, the former President of Glendale Community College. I met her when I was a student at GCC. I was hanging around the Communication Department and Jim Reed, the Department Chair, was giving our newly appointed President a tour of the department. Jim came around the corner and said that he wanted to introduce me to her. When she came around the corner I saw an African American woman standing in front of me. I had a moment of pause. I looked at this stranger and felt like I was looking at my future physical self. I couldn’t tell you what I was expecting, but I could definitely tell you that I was not expecting her.

I recognized something in her that connected with me on a level I had never recognized before. I recognized possibility in something that I would have never considered without this encounter, the possibility that I could become a college president myself. I saw a cultural reflection of myself on campus and it inspired me. For years I pursued becoming a college president. My pursuit brought me to teaching and I fell in love with it and changed course.

That day motivates and inspires me daily. It really showcases the importance of cultural reflection on college campuses. That day is one of the things that motivates me to bring excellence into everything that I do, because someone out there may see themselves in me through my work. They may see me and they may be encouraged to be excellent in their career. They may see me and see the possibility of a career path that they would have never considered for themselves. They look at me and think to themselves if she can do it, I can do it too.

I encourage others to think of themselves in the same way. All it takes is someone seeing themselves represented, right in front of them to inspire and motivate them to greatness.  Each encounter that you have on this campus could make or break someone’s hopes, dreams, or desires. Be mindful of the fact that you matter to someone and that they are paying attention to what you say and do.

I don’t know Dr. Velvie Green personally. She doesn’t know the impact she has had on me. I hope that she will come across this one day, so she can read about the difference she has made in my life. I am thankful and grateful that I had the opportunity to meet her. It changed my life.

Contagious Spaces

 

HeadshotGCCFall2017.jpg

My name is Tenisha Baca and I am Residential Faculty for the Communication and World Languages Department at Glendale Community College in AZ. I am also the Co-Faculty Developer for the Center for Teaching Learning and Engagement. Welcome to this post!

We’re always encouraging others in higher education, but there are moments when we need it ourselves. When we’re motivated and inspired it impacts everyone we serve. It’s contagious and I’m here to spread it.

One way to stay motivated and inspired is to surround yourself with items that cultivate that feeling within you. The best place to start is the office. We spend a significant amount of time in the office. We should surround ourselves with items that encourage us to be awesome in what we do.

My office is a haven of motivation and inspiration. I’ve included pics below. Here’s a list of some of my top motivating/inspirational items in my space.

1. Purple Heart Award: Award I received after completing chemotherapy. I’ve been a cancer survivor since 2008. It reminds me of what I overcame and it encourages me to encourage others that they can overcome what they are going through.

Purple Heart Award.jpg2. Picture of my husband and I: He strives for excellence in everything he does. It reminds me to strive for the same thing inside and outside of the classroom.

Hubby and I.png

3. Notes of appreciation on my wall: Over the year’s people have been nice enough to write me such encouraging notes. I keep all of them and it touches me to know I have touched others in my work.

Thank you notes.jpg

 4. Wonder Woman: All of my figures inspire me because I love WONDER WOMAN!!! Everything she stands for is something I strive for daily.

Wonder Woman.jpg

5. Door of Inspiration: Place where I post people, sayings, notes, etc. that encourage me to be the best version of myself every day.

Door of Inspiration.jpg

Cultivating this space and mindset makes a difference. I pass these messages along to my students when they stop by my office and we have conversations about life. I also pass them along in the classroom. One day I asked a student: “Hey, have you found all of this motivational/inspirational stuff we have discussed to be something helpful to you?” He said yes “It makes me realize that I can do anything. And that I can work hard to get there if I put in the work.” That is a great lesson a student learned, not just for the classroom, but in life. Like I said before, motivation and inspiration are contagious and I’m here to spread it. Thank you for reading.

 

The Sleeper has Awakened

There are really two kinds of dreams, dreams we have for ourselves (personal goals and desires) and those we have for the world around us. But dreams don’t have to be these surreal or unobtainable goals, no matter how big they are. For those who enjoy viral internet trends, you may have seen a little gem with Shia LeBeouf giving an inspiring “speech” entitled, “Just Do It.” During the motivational and comically energetic rant he utters one very important line, “Don’t let your dreams be dreams.”

The dreams we have for ourselves usually involve work or family. On the surface they seem much more obtainable. For example, I often dream of working as full time faculty and finally being able to move on from ten years of working part time at multiple schools. I dream of raising a child with my wife and doing the best I can to provide the same support she has provided me ever since we started dating fifteen years ago. I’d like to think those are obtainable dreams. But dreams don’t come true if you fail to act on them, they require action. My adjunct work at GCC allowed me to start working towards some of my personal dreams. I have been given the opportunity (and even encouraged) to present at meetings, develop curriculum, and even help design entire courses. Those are all very real opportunities that serve as important and needed experience. I may not have reached my dream yet, but those opportunities acted upon are progressive steps.

The dreams we have for the world around us are usually far more reaching, but that doesn’t mean they can’t be acted upon just like personal goals. My far reaching dream would be to live in a world free from prejudice and bias. When I lived in Detroit I was able to see firsthand how horrible and destructive those forces can be. I may just be an adjunct English instructor, but even from that position I can act on my dream to create that better world. By encouraging critical thinking, healthy debate, and empathy in the classroom, slowly but surely, one student at a time, the world becomes a better place through my actions. I can’t have an impact on everyone, but each student I do have a positive influence on creates a ripple, and those ripples may be felt around the world.

Image of water ripples
Surface Waves (c) wikipedia commons

So don’t just sit and dream, take action, even a small step. Let the sleeper awaken and watch the world around you slowly change into to the one you imagined and hoped for. Just do it.