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Adjunct Faculty, Administration, GCC Students, Student Engagement, Student Services, student success, Write6x6

Week 3: The “One Thing” and it’s Not Bragging

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Welcome back to Week 3 of “The One Thing You can do to Raise Enrollment,” a six week “how-to” series.

Study after study has produced empirical evidence to support the fact that reputation is the most important factor influencing people’s college and class choices.

“Without a strong reputation, colleges are unable to attract the resources necessary to build an effective educational environment. Institutional reputation attracts everything from the best professors and research talent to philanthropic donations and star students. Everyone wants to be a part of a winning team, and in education, that means investing in the best academic brand,” writes Joseph Torrillo, vice president of Reputation Management.

As employees, we cannot sit back and passively place our hope in the power of the marketing department alone to define and manage our institutions’ reputations. Why? Because no amount of marketing can trump a personal experience with a brand.

I love this definition: Brand equity “is the intangible asset of added value or goodwill that results from the favorable image, impressions of differentiation, and/or the strength of consumer attachment to a company name,” writes Michael Belch and George Belch in their book,  Advertising and Promotion: An Integrated Marketing Communications Perspective. (if this were a paper, the attribution would read, (Belch and Belch p. 56) …go ahead, makes me giggle a little, too.)

When a student has a good experience with a GCC employee, a curious thing happens: The student does not say, “I love that GCC employee named Lupe.” No, the student says, “I love GCC.” A single good experience with a single employee packs a powerful boost to GCC’s overall reputation. Suddenly someone is singing praises of GCC to their friends, family, and strangers on social media.

However, experience is a double edged sword. When a student has a bad experience with a GCC employee, it’s not the employee they heap coals upon, it’s the overall institution.

Last week you spent some time writing a few statements that speak to your personal humanity.

This week your task is to… take a deep breath…
list your achievements.The purpose of this task is to make public any information that enables students to make an informed decision to choose you.

“If we are to achieve results never before accomplished, we must expect to employ methods never before attempted.” – Francis Bacon

The simple act of listing your areas of expertise and accomplishments in your Employee Biography page serves to significantly elevate GCC’s reputation on a local, national, and international scale.

It’s not bragging.  You ARE the secret sauce in GCC’s reputation! You have a history of proud moments, achievements and accomplishments that needs to come up in a google search.

A bio page with secret sauce includes naming your areas of expertise, credentials, a personal quote, and some information that reveals your humanity and proudest moments.

Here is an example:

Name: John Doe
Credentials: AAS, M.A.Ed, Ph.D.
Areas of Expertise: Experiential Learning; Community Partnerships

Personal Quote:  “I got my Doctorate at Yale, but I identify more with the students who come to GCC.”

Bio: Example 1: Four generations of my family have come to GCC to get their first college degree. Ask me why…
Example 2: If it were not for my 9th grade math teacher, I would not be where I am today. He never gave up on me. I want to inspire my students the way he inspired me, and see what can be achieved.
Example 3: I was the first person in my family to go to college, and I was excited and scared at the same time.
Example 4: My proudest moment was when…
Bulleted lists might include: education, awards, specialized training, published research/articles/books, grant funded projects, committees, pro bono work, volunteerism, boards served, etc.

Teach others how and what to think about you, and it forms a reputation in their minds for GCC as well. Take this time detail what you offer – leave no doubt in the reader’s mind that not only are you are a devoted educator, but you are a nice person to boot.

Reputation wields compelling, persuasive, influential power.

Your homework this week: Begin listing the ingredients that make up your particular secret sauce. These may include your personal areas of expertise and scope of services, awards, thesis topic/description, published works, patents, specialized training, published news about you, your motivation, what inspires you, the thing(s) you love most about what you do, and…

…(at least) one thing you want to be remembered for should you drop dead tomorrow. 

It’s Presidents’ Day weekend, established in 1885 to honor George Washington and Abraham Lincoln whose reputations for honesty and integrity still inspire us today.

This weekend, carve out some time to work on defining YOUR enduring reputation. Then come back for Week 4. The “One Thing,” and How to Influence Assumptions

 
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On Writing and Teaching Writing

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As I set out on the 6 x 6 challenge, I’m confronted by the same rhetorical considerations as any First Year Composition student and any writer, really. I must ponder who is this piece of writing for? What do I want the writing to do? And, like our students, my composition of this piece was nearly derailed by the obstacles of everyday living. And so, that’s the purpose I’ve happened upon, for this entry anyway: I want to share this odd idea I have that a) our students aren’t that different than we are and b) our students might be trying harder than we think they are. B is going to take more up more than one entry as it relates to a more broader philosophical approach that I call strengths based learning.

When I saw the email from the CTLE about Write 6X6, I was interested in participating but fearful I wouldn’t be able to carve out enough time to submit something every week and a bit intimidated at the idea of a group of quite accomplished professionals being my audience for each entry. Of course, this is exactly how most of our English writing students feel. They want to become scholars, learn, and contribute to our college, but they’re not sure they can keep up the time commitment and, for all too many of them, they’re not sure they belong. I can think of all too many examples to support the latter point. Here’s one: Just two days ago, I did a peer review in my Developmental Writing class. The class seemed quite invested in their discussion of each other’s work, and two were still talking after class ended as I erased the boards and packed up those whiteboard markers that are such a vital part of my English professor ethos. I cleared my throat a little more loudly than I meant to and the students both quickly apologized. Surprised, I realized they thought I was trying to give them some kind of hint to wind up and leave. I told them that far from trying to hurry them, I appreciated their concern for each other’s work and their desire to finish the conversation they were having.

When I left, I thought that perhaps part of the problem is they saw the classroom as mine, when in reality it’s theirs. They are the ones who pay the tuition, and, in turn, we instructors are paid to provide a service to them. Feeling comfortable and safe is a vital foundation for the learning process. While I do consciously cultivate this in the classroom – via learning and using students’ first names quickly, talking with them before and after class, acknowledging the effort they put into every classroom interaction and assignment, etc. – this made me realize we have to do more to make students realize the college belongs to them. They need to feel the same sense of ownership across the entire campus that I feel in my office. They should feel like scholars, integral parts of the educational apparatus, not visitors or worse, intruders. Perhaps this is one of the reasons participation in campus activities is related to completion. If you’re connected to other students, an organization, a building you visit to watch an event, you belong. Continue reading On Writing and Teaching Writing →

 
Adjunct Faculty, Administration, GCC, GCCAZ, Glendale Community College, higher education, Student Engagement, Write6x6

Week 1: The One Thing You can do to Raise Enrollment

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A six week “how-to” series
Week 1, Step 1: How to Impact Enrollment. But first, a story.

My biggest failure happened when I was a wet-behind-the-ears youth leader. I was actively looking to raise money for youth activities and I had responded to an ad pitching a T-shirt fundraiser. The company featured exciting, fun, faith-based designs on sleeveless T-shirts, and, for a limited time, was selling the shirts at a steep discount. The deal involved paying in advance with no returns and no refunds, but these things did not matter because these sleeveless shirts would sell themselves. I used my tax refund money to purchase the shirts. The shirts arrived and we began selling. But, instead of buying the shirts, our friends and families asked: Don’t you have any T-shirts with short sleeves? It turns out that people are so adverse to wearing sleeveless T’s that the fundraiser tanked horribly. It was a hard pill to swallow, but it changed my life.

I learned to never make decisions “based on a hunch.” I came to love data informed decision-making, and I am not alone. In this data driven age, even the youngest consumers are making informed decisions by comparing products, pricing, and reputation, including incoming college students and their families.

You’ve probably guessed by now, the “one thing” you can do is based on what works, study proven methods, and not gut instinct. So, what is the “one thing” you can do to influence the student decision-making process, raise enrollment, and raise GCC’s reputation in an increasingly crowded marketplace?

Before I spill the beans, you should know that conversely, by not doing this “one thing,” you risk falling off your potential students’ radar completely, and losing them to a competitor. There is a lot at stake and much to be gained.

The first step:

Go to www.gccaz.edu, and type your last name into the search box. Take a look at your employee biography webpage. What do you see?  If you were a student, is there anything on your page that would make you choose you?

What’s ahead:

WEEK 2: THE “ONE THING” AND ITS POWERFUL SWAY
When it comes to students choosing your classes, leaving choice up to chance is not your only option.

WEEK 3: THE “ONE THING” AND IT’S NOT BRAGGING
Reputation is king. Making your achievements public enables people to make informed choices.

WEEK 4: THE “ONE THING,” AND HOW TO INFLUENCE ASSUMPTIONS
Learn the top trait people assess when viewing strangers’ photos, and how your face, wrinkles and all, makes people choose you.

WEEK 5: The “One Thing” Before and After
If two faculty are each offering the same class, who would YOU choose?

WEEK 6: The “One Thing” and the Final Step

 
Adjunct Faculty, Write6x6

Theoretical War of Theory

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When pursuing my Master’s I enrolled in a summer course entitled “Theory of Education”.  For many in the class it was the kind of backward psychobabble  that bore little relevancy on actual classroom technique and management, focusing primarily on Behaviorism and Constructivism.

Theory Meme

It has now been well over a decade since those early days of learning, and I have only grown in appreciation of the experience gained during those few months.

Fear not, this will not be a summation of educational theory and delivery methods. I could not give any theory justice this far removed.  No, like any good learning experience it wasn’t what was said that impacted me so much, but rather what was done.

Although most of those taking part in the class checked out day one, there were a few of us interested enough to make the classroom dialogue interesting. All the other students were already elementary or secondary teachers attempting to shore up their credentials and bank accounts by adding a Master’s to their wall. I was still in my educational infancy, a TA at the college without much in the way of practical experience.

The professor was a devote Contructivist and every lesson seemed to have a tinge of personal bias. Excellent for me who had latched on to Contructivism, but bad for the other interested parties who had seen Behaviorism work in their early education classrooms. Many of our sessions ended up turning into debates, often heated and passionate. At one point, midway through the summer semester, a frustrated elementary teacher stood up and declared that she would never understand Contructivism, and that the instructor would have to fail her on the spot because she was a Behaviorist for life.

I was at full attention, expecting some witty retort and conversion right then and there. What I got was a life lesson that stuck with me more than all the academic and education theories crammed into my textbooks. He smiled, warm, friendly, his debate tone drifted away replaced by a Bob Ross jovial melancholy, and he said that was okay, that he respected her beliefs even if they weren’t his own, and he wouldn’t want her beliefs to change simply because of his.

More important than theory I had witnessed practical implementation of the the greatest skills higher education can instill; patience, kindness, and critical thinking.  The ability to accept that there are different views beyond your own, and even if you are in a place of power you should not attempt to convert opinions, but encourage personal discovery.

Beliefs may define an individual, but they are not the reason society succeeds. Kindness, understanding, and curiosity are what propel both education and mankind, allowing us to achieve great things together, no matter what theories we happen to follow.

 

 

 

 
Write6x6

I wore compression socks to work today

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My non-teaching job forces me out of bed at 4:30am to work stock crew at a retail store and requires me to be on my feet for long periods of time. In an effort to combat the leg fatigue and edema, I broke down and purchased compression socks—and not the really cool kind that lifters and runners and crossfitters wear. The ugly kind…the ones that are purely functional and “flesh”-toned, with subtle hints of jaundice.

They are glorious.

I’m pretty sure they solidify my status as “old,” and while I may be a few years shy of my AARP card, they are a reminder of the ever-growing age gap between me and my students. Every year, I get older, but my students stay roughly the same age. When I first started teaching at community colleges, I was 29, just 11 years older than my youngest students. Finding course content that connected with them was easy, mostly because they had experienced the same significant cultural moments that I had. I could pepper a class discussion with references to the O.J. Simpson trial or Brandi Chastain’s game-winning kick and subsequent disrobing; and my students responded with knowing head nods.

AP Photo/The San Francisco Examiner, Lacy Atkins, File

That isn’t the case today. I’m 15 years older; they’re still roughly 18-25.

Earlier this week when a class discussion on precise word choices afforded me the opportunity to quote Inigo Montoya, I suggested that it’s important to choose words wisely to avoid comments on their paper like “you keep using that word. I do not think it means what you think it means.” My students didn’t laugh. Instead, they just stared at me…blankly. Even when I humbly offered, “The Princess Bride?…anyone? No? Just me?”…nothing. And in that moment, I realized that another one of my “go-to” references needed to be updated.

Giphy

Every semester, I’m faced with the reality that connecting with my students is much harder than it used to be. I am growing increasingly more aware of the fact that my students aren’t knowledgeable of the same events I am, nor do they relate to the world the same way I do.  As educators, we talk a lot about the importance of student engagement and its direct correlation to student success and retention, and so every semester, in an effort to close the growing age gap, I actively seek out new supplemental content that will help them make connections between their reality and the skills we ask them to master. Surprisingly, a majority of this new content comes from former students.

When a class asks me if I have heard about a recent event or seen a viral video or a social media post or a T.V. show, I carve out time to look it up. At worst, I find it obtuse or offensive; but even then, I am learning more about the interests of this generation of students, and that knowledge helps me connect to them in other ways. More often than not, though, it is something I can use during a future class discussion, and in those moments, they teach me, helping me understand their world—and mine—a little bit better.

I hope that I never lose the ability to make those connections with my students, that I never get to the place where my class never changes and I have become Ferris Bueller’s economics teacher Professor Binns, droning on incessantly and completely oblivious to my classroom of sleeping students. I hope that I never run out of new material…but if I do, I can always fall back on a cute kitten .gif. Everyone loves a cute kitten .gif.  

Giphy
 
Adjunct Faculty, Glendale Community College

Gather Around the Coffee Mug

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The significance of building relationships is often overlooked in education. As a teacher, it is easy to fall into that boss/employee relationship with your students. As a professor, it is easy to get the feeling that you are on your own, with little support outside of the occasional observation from a superior.


Fortunately there is an easy solution to both of these problems:

Coffee.

Cup of Coffee
You can almost smell it. (c) giphy.com

When I first started teaching I had a difficult time managing the classroom. Despite their classroom antics, I found they still would always say hello or try to strike up a conversation when I was on my lunch break having a cup of coffee.

Eventually this evolved into a post-class ritual: I would leave the class, go the to the lunch area, and have coffee. Those students who did not have a class to go to would join me. We would chat about things, sometimes English related, sometimes movies, and sometimes just idle banter.

As the semester moved on, my insecurities within the classroom started to diminish. I was more comfortable with the class, and they realized I was just as human as everyone else.

Fast-forward a few years and I found myself in a similar situation in the Adjunct Faculty Office. There was always a silence there, the room serving as a cross street as we sped to our various destinations. On the rare occasion a question or idea would come up, but it was far from a daily occurrence.

Busy intersection
Off to class I go. (c) giphy.com


The solution was to make things more personal, have a chat, offer that cup of coffee. It wasn’t long before I started having lunch and coffee with a few of my fellow adjuncts. At those short meetings I was able to discuss assignments, classroom management, teaching techniques, and various other topics that made me a better instructor and a better person. One person in particular, Gary, even encouraged me to pursue publishing my short stories after the topic came up during one of our lunch breaks. That one conversation had a major impact on my life.

So the final message I leave is this: Students are people. Teachers are people. We all have similar fears, desires, struggles, and pursuits. Discovering that bond in a structured environment can be difficult, but put a lunch or nice hot cup of coffee in the mix, and friendship is just around the corner.

 
Adjunct Faculty, GCC, student success

Making an Entrance

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In my heart of hearts, I genuinely want those around me to succeed, and I take pleasure in watching them do well as they develop. I’d rather help people work out their problems than tell them what they need to do. I don’t consider any of those things character faults, but very early in my teaching experience I learned that certain actions can be confused with weakness. Weakness in the classroom leads to problems that are not easy to correct.

To say I was nervous on my first day in the classroom would be an understatement. I made the mistake of not wearing an undershirt, and my  light blue dress shirt was a drenched dark mess by the end of the 45-minute period. I imagine I seemed as ridiculous as Sir James Martin from Love & Friendship:

That lack of self-confidence and abundance of nerves  lead to problems throughout the rest of the semester. I found out very quickly that if a classroom doesn’t respect you as a person, they also will not respect your lectures, your grading, or your discipline.

That was a difficult semester, but as time went on I gained confidence and my nerves subsided. This lead to better relationships with my students and more success in the classroom. Year to year things improved incrementally. Eventually though, something happened.

Image of Luke from Star Wars about Overconfidence.
Ah George Lucas, your horrible dialogue rings true.

With my nerves fully at bay, my inner-nice guy came out again. With it, the entire catalog of issues I had in my early years started to manifest themselves again. Why?  Because while my students may have liked me, they did not respect me.

So here we are at the heart of the lesson folks: Respect is key. Respect should always be in the back of your mind when standing behind that desk. Whether it was nerves or being “Mr. Nice Guy”, I lost the respect of my students, and with it, full control of my classroom.

It wasn’t easy, and I still make mistakes, but I have learned to balance my kind demeanor with the responsibilities of being an educator. I found that I can still joke, have fun, and be myself, as long as students know I am serious about my job.

The most effective method I have found to encourage a healthy classroom dynamic is to start off strong. I like to make my first week of class filled to the brim with activity. I like to give students things to do, show them the gamut of what is to come: a journal, a discussion, a short essay, a quiz, and a reading. I do it all, because it lets students know that the primary goal of my course is for them to learn. If we end up having fun in the process, that is a bonus.

The classroom is a world with its own environment, dynamics, and life. It has the power to evolve and overtake you if you let it. Start off strong, confident, and focused, and that classroom will turn into an environment that encourages both learning and respect.

 

 

 
Adjunct Faculty, Glendale Community College, student success

Humility + Assessment = Success

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I have always been fascinated by assessment, unfortunately I know not everyone shares my feelings on the subject. I have had colleagues who consider it a dirty word. They dread the thought of it, and treat it as just another hoop to jump through when the time comes to participate.

A pre-test here.

A post-test there.

A journal reflection.

Or the ultimate avoidance, just saying a regular class assignment is, in fact, assessment.

Unfortunately, those who avoid confronting the challenges of assessments are not helping with the end goal, to improve student education through meaningful analysis and feedback.

The reason that some fear to participate in a group assessment and decide to take a solo route is that assessments are looked at as inconvenient or difficult; however, these approaches often overshadow efficient strategies for approaching this dilemma, strategies that which rely on one, simple trait: humility.

I love my standardized rubric for essays. It isn’t perfect, but it is consistent, and students appreciate that. The rubric is based off of one that is required to be used in the Kentucky Community and Technical College System. That system consists of 16 colleges and every writing instructor uses the same rubric for their essays. I was lucky enough to see that rubric be initially implemented as well as its evolution over the last decade into its current form.

Now there was significant pushback when the rubric was first forced upon the faculty. Arguments ranged from “but I don’t grade essays with a rubric” to “my rubric is already better than this one”, but top to bottom it was adopted.

It is difficult to adjust teaching habits, but understand that a standardized rubric doesn’t change the way we teach, it simply unifies the way we grade. In that way, a standard rubric is even less intrusive than requiring a specific assignment for assessment.

So what is gained from using the same rubric for every essay?

Starting on the class level, it is easy to get a snapshot of student’s skills improving (or not improving) over a semester. It also allows the teacher to see if the class as a whole is struggling in a specific area (I’m looking at you point of view slips). This lets allows class needs to be addressed on a holistic level through lectures. I do this with my youtube series “English Power Lectures”, but setting aside 15 minutes when essays are handed back to address major problems does the trick as well.

When multiple faculty start to use the same rubric the assessment becomes that much more valuable. Now trends can be seen over a much larger group of students, it is also possible to see where one class struggles and another doesn’t. With this knowledge, teachers can share techniques for dealing with that particular issue. This is the beauty (and truly the purpose) of assessment. It serves as a common tool and focal point that can start an analysis, conversation, and implementation of course wide improvements.

Now implementing something district or even school wide is difficult, so start small. Talk to a group of fellow faculty (or adjunct faculty) and do your best to develop a rubric that works for multiple assignments or essays. Use that rubric in a course and compare notes. It won’t be perfect, but assessment can always be improved upon. It may be difficult to unify your grading techniques with others, but remember that teaching isn’t meant to be a solo endeavor. Instructors are stronger as a community, and students will benefit from that community. All it takes is a little bit of humility.

 
Write6x6

Evaluation Plan for Faculty Can Be Fun. Really.

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© Laura Strickland/MyCuteGraphics.com

So I’m a member of the Peer Assistance and Review (PAR) committee again this year. As a member of this committee, I have agreed to be a mentor for a probational faculty member that needs to comply with the RFP requirements. When I heard about these new requirements for probationary faculty, my first thought was, thank goodness I’m not probationary. I don’t want to have any part of that. Well, it turns out no one can really escape PAR. Even us old residential faculty, as all the newbies are required to have mentors. And with so many new faculty, pretty much everyone who is not new is a mentor.

The Maricopa Community College District implemented this new peer assistance and review model (PAR) for probationary faculty about 4 years ago. Faculty are considered probationary for 5 years. Under this new model, probationary faculty are assigned a residential faculty mentor to help guide them through the process to becoming residential (tenured). As part of the PAR, probationary faculty have the opportunity to document their professional growth, mentor evaluation, administrative evaluations, and student evaluations in a Google Sites template.

I actually ended up with two pretty awesome mentees. Both are excellent teachers and fun to work with. The best part is they make being a mentor fairly easy. I’m going to share my recent evaluation of one although evaluation isn’t quite the right word. It was more of an observation with feedback. Evaluation indicates the making of a judgment about the value of something; assessment. I’d like to believe all teaching has value, and it’s really not up to me to judge someone’s value or their teaching. I like to observe and then give feedback. Lucky for me what I’ve observed has always been inspiring.

Recently I sat in on an after class review session and the room was full. My first observation was how does that happen. Students stick around for a study session after class? The whole class was engaged. They were divided into groups of 2-4 and it appeared that they each had an assigned topic to cover. As the instructor called on each group, students were prepared with their information. Some reading from notes or slides; others reciting information from memory. My mentee was encouraging and peppered the whole class and group members with questions. Students volunteered answered. Whether they were correct or incorrect, they each received the same kind feedback that the answer was correct or incorrect. It didn’t seem punitive if the answer was not correct. Someone else was just called on to provide a different answer. The whole session was positive and encouraging. I was inspired, and I wasn’t even a student in the class.

It’s really good to see good teaching, but the best part is there is no one way about it. Every instructor brings her own touch to the classroom, and we can all learn by observing how others get the job done. Turns out that this whole PAR thing might not be such a bad thing after all.

 
Write6x6

Video Investigations as Assessment

Photo by Cheryl Colan

Sian (left) and Merry (right) at SCC Tech Talks 2017

On January 27, I attended TechTalks at SCC and watched Geology faculty Sian Proctor and Merry Wilson present their talk Video Investigations: Students Presenting Their Understanding of Our World. From their abstract (scroll down the linked page a bit to read it in full):

Video investigations are a unique way of having students demonstrate their knowledge and understanding of complex topics and establish accountability in an online learning environment.

I love this idea for assessment in an online class. Merry assigns 4 video investigations per semester, while Sian assigns them weekly. Their students:

  • receive specific guidelines for each assigned video investigation
  • see an example video made by the instructor
  • get a link to the free Screencast-O-Matic.com
  • do not need to be given instructions on how to make a screencast – they figure it out on their own
  • create 1- to 5-minute videos to show knowledge, demonstrate mastery or reflect on course topics
  • embed their videos into Canvas Discussions to share with the rest of their class

Photo of presentation slide on the Design of Video Investigations

Sian and Merry had some goals in mind when they designed the video investigation assignment. One goal was having a way to be sure the students were actually the ones submitting the work in an online environment. A video submission goes beyond plagiarism detection via Turnitin, because you are hearing the student’s own voice, and possibly even seeing the student via webcam. Another goal was to cut down on grading time. You can grade a 5-minute video in 5 to 10 minutes, depending on how much feedback you write per student. Other goals included increasing student engagement and learning retention.

Being top-notch scientists, Sian and Merry gathered data about their students before and after introducing video investigations into the courses they teach. If my memory is accurate, they found students tend to report they enjoyed the topics where video investigations were assigned more than the topics that did not involve a video investigation. Students also felt more of a sense of community, because they saw and heard each others’ faces and voices as they shared their videos. The process of creating video also built up the students’ information literacy skills over the course of the semester.

Photo of presentation slide on Engagement and Literacy

I’ve used video in the classroom as a student and as an adjunct, and I can confirm that having students produce short videos is an excellent learning and engagement tool. If you would like to learn more, reach out to Sian and Merry, or contact me in the Center for Teaching, Learning and Engagement for more information.