Category Archives: Strategy Planning and Accountability

The One Thing You can do to Raise Enrollment

A six week “how-to” series
Week 1, Step 1: But first, a story.

My biggest failure happened when I was a wet-behind-the-ears youth leader. I was actively looking to raise money for youth activities and I had responded to an ad pitching a T-shirt fundraiser. The company featured exciting, fun, faith-based designs on sleeveless T-shirts, and, for a limited time, was selling the shirts at a steep discount. The deal involved paying in advance with no returns and no refunds, but these things did not matter because these sleeveless shirts would sell themselves. I used my tax refund money to purchase the shirts. The shirts arrived and we began selling. But, instead of buying the shirts, our friends and families asked: Don’t you have any T-shirts with short sleeves? It turns out that people are so adverse to wearing sleeveless T’s that the fundraiser tanked horribly. It was a hard pill to swallow, but it changed my life.

I learned to never make decisions “based on a hunch.” I came to love data informed decision-making, and I am not alone. In this data driven age, even the youngest consumers are making informed decisions by comparing products, pricing, and reputation, including incoming college students and their families.

You’ve probably guessed by now, the “one thing” you can do is based on what works, study proven methods, and not gut instinct. So, what is the “one thing” you can do to influence the student decision-making process, raise enrollment, and raise GCC’s reputation in an increasingly crowded marketplace?

Before I spill the beans, you should know that conversely, by not doing this “one thing,” you risk falling off your potential students’ radar completely, and losing them to a competitor. There is a lot at stake and much to be gained.

The first step: go to www.gccaz.edu, and search for
your name. Visit your personal employee webpage and make a mental note of any content that reveals some aspect of your own personal humanity.

Come back for Week 2, Step 2: The “one thing” and its powerful sway.

 

What your zip code may be saying about you.

By: Eddie Lamperez, Coordinator of Institutional Effectiveness

Glendale Community College has a diverse student body. The zip code in which a student resides can tell us a lot about them. The top five zip codes for GCC students include four that surround GCC Main and one that is adjacent to GCC North.

  • 85302 (1,438 students). Location: Glendale. Median Household Income: $47,884. Most common educational intent: university/college transfer. Most common ethnicity: White. Percent that are first generation students: 58%.
  • 85345 (1,329 students). Location: Peoria. Median Household Income: $49,014. Most common educational intent: university/college transfer. Most common ethnicity: White. Percent that are first generation students: 64%.
  • 85308 (1,245 students). Location: Glendale and Phoenix. Median Household Income: $70,701. Most common educational intent: university/college transfer. Most common ethnicity: White. Percent that are first generation students: 40%.
  • 85301 (1,103 students). Location: Glendale. Median Household Income: $31,254. Most common educational intent: university/college transfer. Most common ethnicity: Hispanic. Percent that are first generation students: 72%.
  • 85303 (789 students). Location: Glendale. Median Household Income: $52,301. Most common educational intent: university/college transfer. Most common ethnicity: Hispanic. Percent that are first generation students: 67%.

If you are from the zip codes that surround GCC Main then you are more likely to be Hispanic or White, working class or middle class, and a first generation college student. If you are from a zip code adjacent to GCC North, then you are more likely to be middle class or upper middle class, White, and have parents who graduated from college. Regardless of zip code, your intent is likely to be transfer to a college or university and earn a bachelor’s degree. We embrace the  diversity of our students at GCC; helping all of our students achieve their goals is our mission.

Learn more about GCC students by visiting: http://www2.gccaz.edu/departments/administrative/spa/research