Category Archives: Maricopa Community Colleges

The One Thing You can do to Raise Enrollment

A six week “how-to” series
Week 1, Step 1: But first, a story.

My biggest failure happened when I was a wet-behind-the-ears youth leader. I was actively looking to raise money for youth activities and I had responded to an ad pitching a T-shirt fundraiser. The company featured exciting, fun, faith-based designs on sleeveless T-shirts, and, for a limited time, was selling the shirts at a steep discount. The deal involved paying in advance with no returns and no refunds, but these things did not matter because these sleeveless shirts would sell themselves. I used my tax refund money to purchase the shirts. The shirts arrived and we began selling. But, instead of buying the shirts, our friends and families asked: Don’t you have any T-shirts with short sleeves? It turns out that people are so adverse to wearing sleeveless T’s that the fundraiser tanked horribly. It was a hard pill to swallow, but it changed my life.

I learned to never make decisions “based on a hunch.” I came to love data informed decision-making, and I am not alone. In this data driven age, even the youngest consumers are making informed decisions by comparing products, pricing, and reputation, including incoming college students and their families.

You’ve probably guessed by now, the “one thing” you can do is based on what works, study proven methods, and not gut instinct. So, what is the “one thing” you can do to influence the student decision-making process, raise enrollment, and raise GCC’s reputation in an increasingly crowded marketplace?

Before I spill the beans, you should know that conversely, by not doing this “one thing,” you risk falling off your potential students’ radar completely, and losing them to a competitor. There is a lot at stake and much to be gained.

The first step: go to www.gccaz.edu, and search for
your name. Visit your personal employee webpage and make a mental note of any content that reveals some aspect of your own personal humanity.

Come back for Week 2, Step 2: The “one thing” and its powerful sway.

 

Video Investigations as Assessment

Photo by Cheryl Colan

Sian (left) and Merry (right) at SCC Tech Talks 2017

On January 27, I attended TechTalks at SCC and watched Geology faculty Sian Proctor and Merry Wilson present their talk Video Investigations: Students Presenting Their Understanding of Our World. From their abstract (scroll down the linked page a bit to read it in full):
Video investigations are a unique way of having students demonstrate their knowledge and understanding of complex topics and establish accountability in an online learning environment.
I love this idea for assessment in an online class. Merry assigns 4 video investigations per semester, while Sian assigns them weekly. Their students:
  • receive specific guidelines for each assigned video investigation
  • see an example video made by the instructor
  • get a link to the free Screencast-O-Matic.com
  • do not need to be given instructions on how to make a screencast – they figure it out on their own
  • create 1- to 5-minute videos to show knowledge, demonstrate mastery or reflect on course topics
  • embed their videos into Canvas Discussions to share with the rest of their class

Photo of presentation slide on the Design of Video Investigations

Sian and Merry had some goals in mind when they designed the video investigation assignment. One goal was having a way to be sure the students were actually the ones submitting the work in an online environment. A video submission goes beyond plagiarism detection via Turnitin, because you are hearing the student’s own voice, and possibly even seeing the student via webcam. Another goal was to cut down on grading time. You can grade a 5-minute video in 5 to 10 minutes, depending on how much feedback you write per student. Other goals included increasing student engagement and learning retention. Being top-notch scientists, Sian and Merry gathered data about their students before and after introducing video investigations into the courses they teach. If my memory is accurate, they found students tend to report they enjoyed the topics where video investigations were assigned more than the topics that did not involve a video investigation. Students also felt more of a sense of community, because they saw and heard each others’ faces and voices as they shared their videos. The process of creating video also built up the students’ information literacy skills over the course of the semester.

Photo of presentation slide on Engagement and Literacy

I’ve used video in the classroom as a student and as an adjunct, and I can confirm that having students produce short videos is an excellent learning and engagement tool. If you would like to learn more, reach out to Sian and Merry, or contact me in the Center for Teaching, Learning and Engagement for more information.