Category Archives: Adjunct Faculty

Adjunct Faculty, Administration, GCC Students, Student Engagement, Student Services, student success, Write6x6

Week 3: The “One Thing” and it’s Not Bragging

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Welcome back to Week 3 of “The One Thing You can do to Raise Enrollment,” a six week “how-to” series.

Study after study has produced empirical evidence to support the fact that reputation is the most important factor influencing people’s college and class choices.

“Without a strong reputation, colleges are unable to attract the resources necessary to build an effective educational environment. Institutional reputation attracts everything from the best professors and research talent to philanthropic donations and star students. Everyone wants to be a part of a winning team, and in education, that means investing in the best academic brand,” writes Joseph Torrillo, vice president of Reputation Management.

As employees, we cannot sit back and passively place our hope in the power of the marketing department alone to define and manage our institutions’ reputations. Why? Because no amount of marketing can trump a personal experience with a brand.

I love this definition: Brand equity “is the intangible asset of added value or goodwill that results from the favorable image, impressions of differentiation, and/or the strength of consumer attachment to a company name,” writes Michael Belch and George Belch in their book,  Advertising and Promotion: An Integrated Marketing Communications Perspective. (if this were a paper, the attribution would read, (Belch and Belch p. 56) …go ahead, makes me giggle a little, too.)

When a student has a good experience with a GCC employee, a curious thing happens: The student does not say, “I love that GCC employee named Lupe.” No, the student says, “I love GCC.” A single good experience with a single employee packs a powerful boost to GCC’s overall reputation. Suddenly someone is singing praises of GCC to their friends, family, and strangers on social media.

However, experience is a double edged sword. When a student has a bad experience with a GCC employee, it’s not the employee they heap coals upon, it’s the overall institution.

Last week you spent some time writing a few statements that speak to your personal humanity.

This week your task is to… take a deep breath…
list your achievements.The purpose of this task is to make public any information that enables students to make an informed decision to choose you.

“If we are to achieve results never before accomplished, we must expect to employ methods never before attempted.” – Francis Bacon

The simple act of listing your areas of expertise and accomplishments in your Employee Biography page serves to significantly elevate GCC’s reputation on a local, national, and international scale.

It’s not bragging.  You ARE the secret sauce in GCC’s reputation! You have a history of proud moments, achievements and accomplishments that needs to come up in a google search.

A bio page with secret sauce includes naming your areas of expertise, credentials, a personal quote, and some information that reveals your humanity and proudest moments.

Here is an example:

Name: John Doe
Credentials: AAS, M.A.Ed, Ph.D.
Areas of Expertise: Experiential Learning; Community Partnerships

Personal Quote:  “I got my Doctorate at Yale, but I identify more with the students who come to GCC.”

Bio: Example 1: Four generations of my family have come to GCC to get their first college degree. Ask me why…
Example 2: If it were not for my 9th grade math teacher, I would not be where I am today. He never gave up on me. I want to inspire my students the way he inspired me, and see what can be achieved.
Example 3: I was the first person in my family to go to college, and I was excited and scared at the same time.
Example 4: My proudest moment was when…
Bulleted lists might include: education, awards, specialized training, published research/articles/books, grant funded projects, committees, pro bono work, volunteerism, boards served, etc.

Teach others how and what to think about you, and it forms a reputation in their minds for GCC as well. Take this time detail what you offer – leave no doubt in the reader’s mind that not only are you are a devoted educator, but you are a nice person to boot.

Reputation wields compelling, persuasive, influential power.

Your homework this week: Begin listing the ingredients that make up your particular secret sauce. These may include your personal areas of expertise and scope of services, awards, thesis topic/description, published works, patents, specialized training, published news about you, your motivation, what inspires you, the thing(s) you love most about what you do, and…

…(at least) one thing you want to be remembered for should you drop dead tomorrow. 

It’s Presidents’ Day weekend, established in 1885 to honor George Washington and Abraham Lincoln whose reputations for honesty and integrity still inspire us today.

This weekend, carve out some time to work on defining YOUR enduring reputation. Then come back for Week 4. The “One Thing,” and How to Influence Assumptions

 
Adjunct Faculty, Write6x6

Quiet

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I have been using emotional intelligence lately to tune in to my students. I teach in an industry that demands extroverts. Last night, we had a guest speaker  who came to share about trends in the fitness industry.  He took one look at the group, and before he even started, he announced that they were too quiet and needed to change that quickly. I bristled.

Step back six weeks in time when I started reading a book on introversion.  Susan Cain, the author, is an introvert “in a world that can’t stop talking.” She wrote an awesome book on the topic and I have to share what I learned.

There are lots of introverts among us. They are hard to spot sometimes because they have managed to adapt to their environment. As instructors, introverts can perform well in the classroom, but they need much more recovery time than an extroverted professor.
Many, many of our students are introverts. They are very uncomfortable with speaking up in class or engaging in dynamic group activity. They do it, but it is draining, and they have a harder time learning information because adrenaline is coursing through their veins. The limbic part of their brain is dealing with stress, and the pre-frontal cortex is not able to focus on learning.
I can relate. I know what it is like to be put on the spot and be expected to speak in full eloquence and all that comes out of your mouth is a caveman-like grunt.
We are supposed to be preparing our students for the workforce. Employers are telling us they want outgoing, friendly people with excellent customer service and communication skills. No introverts need apply.
So we create modular classrooms where students are forced to face each other and work in groups. We ask students to do oral presentations in front of the class regardless of ability. We call their name in front of the class without warning and expect a correct answer.
I wish we could have a visual readout of our students’ brainwave patterns and hormone production as we teach them so we can adapt our methods accordingly. If a student is half terrified, even though they can hide it well, they are not in a safe and effective learning environment. We can teach all we want, but they retain very little.
So what is the solution to this dilemma? Our introverted students are not less intelligent than our extroverted students, yet our biases favor the extrovert. The introverted professor brings a wealth of knowledge to campus meetings, but never gets heard. The introverted students are engaged and fully focused on learning  until we push them too far out of their comfort zone. The loudest voice in the room is usually the one that we acknowledge.
How can we get a nice complement of both worlds? How can we pair our introverts and our extroverts so the best knowledge is heard?
We have much work to do in this area.
Start by reading Quiet, by Susan Cain.
 
Adjunct Faculty, Administration, GCC Students, Student Engagement, Student Services, student success, Write6x6

Week 2: The “One Thing” and its Powerful Sway

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Welcome back to Week 2 of “The One Thing You can do to Raise Enrollment,” a six week “how-to” series.

Did you complete your Week 1 homework assignment? If not, take a moment to search for your name on gccaz.edu, click on your employee bio page, and make a note of any information that uniquely reflects your own personal humanity.

When it comes to class enrollment, do you leave it up to chance? You have a lot to offer, and are a passionate educator. But students don’t know this about you ahead of time. What if you could influence students before you even meet them?

Studies show that when it comes to choice, a good reputation is king. To influence a student’s choice in which class (or college) they enroll, we must increase perceived reputation. Reputation is a fragile thing, and a student’s initial experience plays a critical role in the decision-making process.

This brings us to the old adage, “You’ll never get a second chance to make a great first impression.” A first impression is critical to reputation, and Step Two is all about taking control of the timing of that first good impression.

Timing, they say, is everything.

So, the “one thing” you can do to influence the student decision-making process, raise enrollment, and raise GCC’s reputation in an increasingly crowded marketplace is to teach others what to think about you before you even meet.

I am going to show you how to not just make a good first impression, but a viscerally good first impression, using your employee bio page. During the decision making process, students check out who is teaching a class – why? They are looking for clues  for who to choose. The purpose of this blog series is for you learn how to make it easy for student to choose you, and thereby GCC. When you are done with your bio page, students who view it will “get” you. I have done random checks of comparable faculty at NAU, ASU, UofA and GCC. The sad fact is that very few instructors have posted any information on their bio page beyond name, email, and office hours.

As a result, students turn to sites such as RateMyProfessors.com to help them make a decision. The problem with these ratings sites is that other people are defining your reputation for you – and influencing reader choice. Remember, reputation is a fragile thing.

Consider the following:

“I grew up in a poor family, and I identify with the struggles some of my students have.” – Dr. Carlos Nunez

When I first read that quote, a picture of who this man is immediately formed in my mind: Genuine. Sincere. Empathetic. Successful. When I met Dr. Nunez, I quickly became aware that he was all this and more. He was courageous in and out of the classroom, and we all miss him, bless his soul.

Quotes – we love them. We share them, post them, tattoo them, frame them and hang them on our walls. We love quotes because quotes resonate with something deep inside of us. Quotes inspire us. Quotes give us hope. Quotes make us laugh at ourselves and life. Quotes make us cry with empathy. Quotes rally us together.

But the greatest power of a quote is that it connects us to each other’s humanity.

Your homework is to write a compelling introductory statement that reflects on a particular aspect of your personal journey through college. Here are a few examples to get your juices going:

  • “Juggling work, family, and college was hard, but I wanted a better life.” (inspires resilience).
  • “The first time I looked through a microscope I saw my future.” – (conveys vision)
  • “I didn’t know what I wanted to do with my life. College helped me find my passion.” – (inspires hope)

Experiment writing statements that uniquely reflect your own personal humanity.

“It’s not up to chance, it’s up to you.” ― Rob Liano, Author and Business Speaker

Come back for Week 3, Step 3: The “One Thing” and It’s Not Bragging.

 

 
Adjunct Faculty, GCC Students, Student Engagement, student success, Write6x6

Habit and the Art of Behavior Change

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I just realized that the theme for this week is “culturally relevant.” So I had to stop and take a look at the draft I had saved to see if it could be salvaged!

As it turns out, EVERYONE is talking about behavior change, so that makes it cultural, right?

I have set over a million goals that I failed to accomplish. How ’bout you?

Don’t you find it frustrating, for example, when you realize you are consuming too much chocolate-covered anything, set a goal to quit, and find yourself back in the cookie jar within 24 hours.

Not being perfect myself, I feel I am in a good position to share my method for success. It all lies in the thought process. I treat every day like a training session for the future and I am not obsessed by my goal. I do become slightly obsessed by the process, however,  until it becomes autonomic.

Most of us see someone we wish to emulate, figure out what they do, and try to do exactly what they do. This is like going from zero to 180 in 3 seconds and wondering why the car’s engine is all over the highway.

Repetitive, deliberate baby steps with only the baby step in mind, not the outcome, is the path to mastery.  Each deliberate baby step is a training session for your future mind. In the future, when the baby step becomes a habit, you will look back and be thankful that you remained true to each and every session. They weren’t hard sessions, but the were consistent. The foundation was being laid for the day when you were ready to take it to a new and more challenging level.

How do you know you are ready for the next level? It is when you get out of bed in the morning and you no longer have to convince yourself of the benefits of your goal despite the hardships. It just is.

It’s like the act of brushing our teeth. We don’t slowly walk up to our toothbrush, weighing the pros and cons of tooth brushing, struggling through every brush stroke. We don’t think to ourselves about how we can avoid it or what else we could be doing that is more fun. We just do it because it is part of the morning and evening ROUTINE that WE have created for ourselves.

Tooth brushing actually became easy because it is a short bout of activity with tremendous benefits. Can you think of anything in your life that you can do in short bouts that can bring you tremendous benefits, allow you to build a habit over time, and create a foundation where you can step it up when you are ready?

I can.

You can.

Your students can.

 
Adjunct Faculty, Administration, GCC, GCCAZ, Glendale Community College, higher education, Student Engagement, Write6x6

Week 1: The One Thing You can do to Raise Enrollment

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A six week “how-to” series
Week 1, Step 1: How to Impact Enrollment. But first, a story.

My biggest failure happened when I was a wet-behind-the-ears youth leader. I was actively looking to raise money for youth activities and I had responded to an ad pitching a T-shirt fundraiser. The company featured exciting, fun, faith-based designs on sleeveless T-shirts, and, for a limited time, was selling the shirts at a steep discount. The deal involved paying in advance with no returns and no refunds, but these things did not matter because these sleeveless shirts would sell themselves. I used my tax refund money to purchase the shirts. The shirts arrived and we began selling. But, instead of buying the shirts, our friends and families asked: Don’t you have any T-shirts with short sleeves? It turns out that people are so adverse to wearing sleeveless T’s that the fundraiser tanked horribly. It was a hard pill to swallow, but it changed my life.

I learned to never make decisions “based on a hunch.” I came to love data informed decision-making, and I am not alone. In this data driven age, even the youngest consumers are making informed decisions by comparing products, pricing, and reputation, including incoming college students and their families.

You’ve probably guessed by now, the “one thing” you can do is based on what works, study proven methods, and not gut instinct. So, what is the “one thing” you can do to influence the student decision-making process, raise enrollment, and raise GCC’s reputation in an increasingly crowded marketplace?

Before I spill the beans, you should know that conversely, by not doing this “one thing,” you risk falling off your potential students’ radar completely, and losing them to a competitor. There is a lot at stake and much to be gained.

The first step:

Go to www.gccaz.edu, and type your last name into the search box. Take a look at your employee biography webpage. What do you see?  If you were a student, is there anything on your page that would make you choose you?

What’s ahead:

WEEK 2: THE “ONE THING” AND ITS POWERFUL SWAY
When it comes to students choosing your classes, leaving choice up to chance is not your only option.

WEEK 3: THE “ONE THING” AND IT’S NOT BRAGGING
Reputation is king. Making your achievements public enables people to make informed choices.

WEEK 4: THE “ONE THING,” AND HOW TO INFLUENCE ASSUMPTIONS
Learn the top trait people assess when viewing strangers’ photos, and how your face, wrinkles and all, makes people choose you.

WEEK 5: The “One Thing” Before and After
If two faculty are each offering the same class, who would YOU choose?

WEEK 6: The “One Thing” and the Final Step

 
Adjunct Faculty, Write6x6

Theoretical War of Theory

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When pursuing my Master’s I enrolled in a summer course entitled “Theory of Education”.  For many in the class it was the kind of backward psychobabble  that bore little relevancy on actual classroom technique and management, focusing primarily on Behaviorism and Constructivism.

Theory Meme

It has now been well over a decade since those early days of learning, and I have only grown in appreciation of the experience gained during those few months.

Fear not, this will not be a summation of educational theory and delivery methods. I could not give any theory justice this far removed.  No, like any good learning experience it wasn’t what was said that impacted me so much, but rather what was done.

Although most of those taking part in the class checked out day one, there were a few of us interested enough to make the classroom dialogue interesting. All the other students were already elementary or secondary teachers attempting to shore up their credentials and bank accounts by adding a Master’s to their wall. I was still in my educational infancy, a TA at the college without much in the way of practical experience.

The professor was a devote Contructivist and every lesson seemed to have a tinge of personal bias. Excellent for me who had latched on to Contructivism, but bad for the other interested parties who had seen Behaviorism work in their early education classrooms. Many of our sessions ended up turning into debates, often heated and passionate. At one point, midway through the summer semester, a frustrated elementary teacher stood up and declared that she would never understand Contructivism, and that the instructor would have to fail her on the spot because she was a Behaviorist for life.

I was at full attention, expecting some witty retort and conversion right then and there. What I got was a life lesson that stuck with me more than all the academic and education theories crammed into my textbooks. He smiled, warm, friendly, his debate tone drifted away replaced by a Bob Ross jovial melancholy, and he said that was okay, that he respected her beliefs even if they weren’t his own, and he wouldn’t want her beliefs to change simply because of his.

More important than theory I had witnessed practical implementation of the the greatest skills higher education can instill; patience, kindness, and critical thinking.  The ability to accept that there are different views beyond your own, and even if you are in a place of power you should not attempt to convert opinions, but encourage personal discovery.

Beliefs may define an individual, but they are not the reason society succeeds. Kindness, understanding, and curiosity are what propel both education and mankind, allowing us to achieve great things together, no matter what theories we happen to follow.

 

 

 

 
Adjunct Faculty, Glendale Community College

Gather Around the Coffee Mug

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The significance of building relationships is often overlooked in education. As a teacher, it is easy to fall into that boss/employee relationship with your students. As a professor, it is easy to get the feeling that you are on your own, with little support outside of the occasional observation from a superior.


Fortunately there is an easy solution to both of these problems:

Coffee.

Cup of Coffee
You can almost smell it. (c) giphy.com

When I first started teaching I had a difficult time managing the classroom. Despite their classroom antics, I found they still would always say hello or try to strike up a conversation when I was on my lunch break having a cup of coffee.

Eventually this evolved into a post-class ritual: I would leave the class, go the to the lunch area, and have coffee. Those students who did not have a class to go to would join me. We would chat about things, sometimes English related, sometimes movies, and sometimes just idle banter.

As the semester moved on, my insecurities within the classroom started to diminish. I was more comfortable with the class, and they realized I was just as human as everyone else.

Fast-forward a few years and I found myself in a similar situation in the Adjunct Faculty Office. There was always a silence there, the room serving as a cross street as we sped to our various destinations. On the rare occasion a question or idea would come up, but it was far from a daily occurrence.

Busy intersection
Off to class I go. (c) giphy.com


The solution was to make things more personal, have a chat, offer that cup of coffee. It wasn’t long before I started having lunch and coffee with a few of my fellow adjuncts. At those short meetings I was able to discuss assignments, classroom management, teaching techniques, and various other topics that made me a better instructor and a better person. One person in particular, Gary, even encouraged me to pursue publishing my short stories after the topic came up during one of our lunch breaks. That one conversation had a major impact on my life.

So the final message I leave is this: Students are people. Teachers are people. We all have similar fears, desires, struggles, and pursuits. Discovering that bond in a structured environment can be difficult, but put a lunch or nice hot cup of coffee in the mix, and friendship is just around the corner.

 
Adjunct Faculty

Seizing Confrontational Teaching Moments

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I was teaching Developmental English during the last controversial national presidential election cycle. In addition, the Arizona voters faced a highly contested Proposition 206 proposal to raise the minimum wage from $8.05 to $10.00/hour. The highly publicized political arena prompted many lively discussions in my class, which often times erupted during my open ended lessons. I capitalized on the vibrant enthusiasm, which my students displayed by having brainstorming sessions during class time concerning the pros and cons of raising the minimum wage in addition to other student-driven inquiries. After a classroom mini-debate concerning raising the minimum wage in Arizona, my students wrote exceptional argumentative papers with rich details and enhanced vocabulary due to front loading the rough draft preparations. Another indirect, but equally important lesson absorbed by my first-year college students addressed the manner in which to”argue” appropriately and to listen to (not just hear) one another’s ideas without being totally dismissive. No matter what content area we teach, our students are continually learning life lessons through unscripted and unanticipated teachable moments, which are diamonds in the rough if we choose to dig deeper into the makings of our students collectively. Therefore, I urge all of you professors/instructors out there in the 21st century, to seize the moment, and face the classroom debates head on!

 
Adjunct Faculty

Professional Relationship Building

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It is important to have a balanced relationship with one’s students. One that has professional distance, as not to be overly friendly and remain objective, but yet a genuine interest should be taken in the students’ lives inclusive of values and activities. Many educators in all arenas are voluntarily taking professional development courses in “Pop Culture” so that they are better able to bridge the generational gaps that exist between them and their target student population. I believe that it is essential to directly ask the students, without prying into their personal lives, about what they specifically deem important and applicable towards their lives. As every effective educator is aware, knowledge and skill retention is not only enhanced but multiplied when the students are able to directly to apply the learning to relevant, real-life situations.